About Us
Dr. Claudio Gammella – Expert in Dental Marketing, Dental Practice Management & Patient Experience
Author of the book "DENTISTI ZERO ATTESA"
Dr. Claudio Gammella is a dentist, entrepreneur, and innovator in the dental sector. With over 28 years of experience in training and consulting, he has revolutionized dental practice organization through an approach focused on ethical marketing, patient experience, and effective team management.
Founder of Odontomedica – The Italian Zero Waiting Time Network and OdontoAcademy, Dr. Gammella has contributed to transforming the dental industry through innovative management models, patient loyalty strategies, and performance optimization processes for dental practices.
Education and Academic Background
Dr. Gammella graduated in Dentistry and Dental Prosthetics from the University of Naples Federico II, where he acquired solid clinical and managerial skills. He further expanded his expertise through advanced studies in dental marketing, healthcare management, and effective communication.
Through continuous personal and professional development, he has attended programs in NLP (Neuro-Linguistic Programming), personal growth, and healthcare marketing strategies, developing a unique method for optimizing dental practices. His approach places particular emphasis on enhancing the doctor–patient relationship and on the digitalization of management processes.
Founder of Odontomedica Network – “Zero Waiting Time Dentists”
Within the Italian dental landscape, Dr. Gammella introduced an innovative management model with the founding of Odontomedica – The Italian Zero Waiting Time Network, the first dental network in Italy designed to eliminate patient waiting times.
Thanks to impeccable organization and a strong focus on service quality, Odontomedica has rapidly expanded and currently includes 12 centers across Italy, with a strategic goal of reaching 24 centers within the next five years.
The distinguishing features of the Zero Waiting Time Dentist model include:
- Optimized appointment management, eliminating idle time and waiting rooms.
- Digitalized processes and management innovation to improve practice efficiency.
- Strong patient-centered focus, with particular attention to Patient Experience.
- Highly trained specialist teams delivering high-quality care with a personalized approach.
Founder of OdontoAcademy – The First Extra-Clinical Training School Founded and Led by Dentists
Dr. Gammella founded OdontoAcademy, the first extra-clinical training school in Ethical Marketing & Innovation Management specifically designed for dentists and dental teams.
OdontoAcademy aims to:
- Provide practical tools and advanced strategies for dental practice management.
- Teach ethical marketing and effective communication to improve the doctor–patient relationship.
- Optimize the customer journey and patient experience, increasing loyalty and perceived value.
- Improve dental practice performance by enhancing prestige, revenue, and profitability.
Thanks to an innovative method combining theory with hands-on application, OdontoAcademy has become a key reference point for dental practice owners seeking to improve management and achieve measurable results.
Academic Activity and University Appointments
Dr. Gammella is a lecturer and speaker in university courses and postgraduate programs at several Italian universities:
- University of Naples Federico II – Advanced Course in New Composite Materials, CAD Reverse Engineering Techniques, and 3D Printing in Dentistry.
- University of L’Aquila – Course in Ethical and Effective Marketing for Single-Practitioner Dental Practices.
- University of Bari “Aldo Moro” – Master’s Program in Dental Practice Organization and Dental Marketing Dynamics.
- In academic settings, Dr. Gammella focuses on innovative topics such as:
- Patient Experience and Customer Journey applied to dentistry.
- Dental practice management and internal marketing strategies.
- Digital innovation and advanced systems to enhance dental team efficiency.
Vice President of the Dental Board (CAO) – Naples Medical and Dental Association
In July 2024, Dr. Gammella was elected Vice President of the Dental Board (Commissione Albo Odontoiatri – CAO) of Naples, a role of significant responsibility that allows him to actively contribute to the institutional development and innovation of the dental sector.
In this position, he is committed to:
- Promoting the improvement of dental service quality through innovative strategies.
- Supporting dental professionals in the effective management of their practices.
- Encouraging continuous professional education to ensure high standards of dental care.
Innovative Management Models for Dental Practices
Drawing on his extensive experience, Dr. Gammella has developed advanced management models for dental practices, focusing on:
- Team optimization: improving efficiency and effectiveness.
- Patient loyalty strategies: enhancing perceived value and retention.
- Innovative organizational processes: implementing productive management systems.
- High-value first visit: creating an outstanding initial patient experience.
These strategies have enabled numerous dental practices to achieve excellent results, including:
Increased revenue and profitability.
- Enhanced reputation and professional prestige.
- Higher patient satisfaction and long-term loyalty.
Professional Philosophy and Approach
Dr. Gammella firmly believes that professional ethics and innovation are the key drivers of change in modern dentistry. His approach is based on:
- Patient-centered care: improving both clinical quality and the doctor–patient relationship.
- Empowerment of dental teams: developing motivated and highly skilled professionals.
- Digital and organizational innovation: optimizing practice management through advanced tools and systems.
Thanks to his innovative vision and extensive experience, Dr. Claudio Gammella has significantly influenced the Italian dental landscape, introducing new models of management, education, and ethical marketing.
His ongoing commitment to training, innovation, and service quality continues to positively impact the profession, helping many dental professionals improve both practice performance and patient experience.
With his ethical, results-oriented approach, Dr. Gammella is today a recognized reference figure for excellence in modern dentistry.
